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I believe in creating products that are intuitive, data-driven and delightful to use. Empathy and curiosity come naturally to me and I like to leverage that in my profession. 

User Experience Design
Visual Design
User Research
Rapid Prototyping

Hi! I'm Darshini Narayan

I'm a Senior UX Architect with a background in User Experience and Building Architecture.

My Work

Ashley Direct
Product Catalog Redesign

Redesign the entire B2B experience of the product catalog for Ashley Furniture which has a yearly revenue of $1.2 Billion

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PRODUCT DESIGN  |  STRATEGY | UX/ UI

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Lead UX Architect

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Ashley Furniture

Improved the usability of various aspects of the website. Shipped a mobile app called 'Ashley for the Arts'

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USER EXPERIENCE |  MOBILE APP DESIGN | USER INTERFACE

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UX Architect

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Ford Motor Company

Simplified complex workflows and improved the overall usability of an internal Engineering application.

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USABILITY | USER EXPERIENCE |  USER INTERFACE

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UX Designer

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Samsung Austin Research Center

Increased the discoverability of the Knowledge Base and improved the efficiency of the ticketing system which resulted in a direct cost saving.

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INFORMATION ARCHITECTURE | USER EXPERIENCE |  USER INTERFACE

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Information Architect

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User Research on Women's Safety

A user research on what safety during commute meant to women. The outcome was a solution presented to a hypothetical client - Google Maps

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USER RESEARCH | DATA ANALYTICS

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User Researcher

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TESTIMONIALS

"I cannot say enough great things about Darshini to express what an exemplary worker she is. Darshini has the best team-first attitude you will find. She approaches each task with enthusiasm and never backs down from a challenging design. While I was her director at Ashley Furniture, she amazed me with how quickly she grasped new technologies and she is always finding ways to expand on her knowledge of all things UX. It would be difficult to find a better candidate for a Senior level UX Architect than Darshini."

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Charles Elliott - Director of User Experience at Ashley Furniture

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